Wednesday is publication day! So exciting!

Today I put everything in motion for the book to “go live” on the internet.

The publishing world has changed so much. With the first book I ever published the typesetting was produced on a long scroll. Literally a scroll. I felt as though I had gone back to Roman times. I cut the scroll up and pasted the appropriate text on story boards. I ended up with a stack of stiff cardboard pages which were then sent off to the printer. The press had to be set up for each title that was printed. The set up fees alone ran into the thousands of dollars. My how times have changed!

Now you can do print on demand through Amazon. I have to say it has taken me a long time to wrap my head around print on demand. I feel as though I have jumped from the horse and buggy era straight into self-driving cars. It’s quite a jolt.

So for Modern Horse Training I am using modern world printing. I am using Amazon to produce the print copies.

So here are the options that gives you for ordering the book:

You can order through my web site, theclickercenter.com. If you would like a signed copy, send me an email when you order the book and I will do that for you.

Normally I encourage people to order through my web site. But with this book I very much want Amazon’s algorithms to find it. The way to get the algorithms to notice the book is very simple. You have to sell books through Amazon. The more you sell, the more the algorithms will notice. That’s how books move higher up in the rankings. A higher ranking means when people search for horse training books they will be offered “Modern Horse Training” in the top of the search results. I want people who are new to horses, new to training to find this book. I want them to find kind, horse-friendly training methods.

You can help me get there by buying the book. If you are ordering a print copy from outside of the US, I suggest that you order through Amazon. The book will be printed on your side of the Atlantic (or Pacific if you are in Australia or New Zealand) which means you are not paying the international shipping rates.

If you are in the US, I’ll let you decide if you want to order through my web site or to go through Amazon. The book is also available through other booksellers, but the printing will still be done by Amazon.

You can also order the ebook, either directly from me or through Amazon. The digital version of the book that you get through my web site doesn’t involve Amazon, so if you want to avoid using Amazon (and I know there are people who do), then ordering the ebook through my web site is the way to do it. If you are a regular customer of Amazon, it may be easier for you to get the ebook through their kindle option.

In either case whether you are getting the ebook or a print copy, the publication date is April 26. I set the process in motion this morning. It takes 48 to 72 hours for the book to go live on Amazon so it will be available to order on April 26, the anniversary of Peregrine’s birthday, or on his first day, April 27.

Help me celebrate both his birthday and the publication of the new book by ordering your copy. (Or copies – it’s a great present for friends). With your help we can make this book an Amazon bestseller and spread clicker training around the planet.